Publishing Workflow

Pick a search and evidence opportunity

We usually start from one of three angles:

• A category where readers compare brands directly
• A company with enough public disclosure to support a page
• A sustainability report that deserves a structured breakdown

Collect primary public evidence

The preferred sources are:

• Sustainability reports and ESG updates
• Official policy pages and target disclosures
• Certifications, standards references, and investor materials
• Public statements that can be traced and compared

Normalize the evidence on one frame

Every page is organized around the same review frame:

• Climate and environment
• Resources, packaging, and circularity
• Supply-chain governance and labor
• Evidence strength and transparency

Turn the research into page types

The same evidence pool may become:

• A ranking page when readers need comparison
• A company profile when the brand deserves a durable landing page
• A report breakdown when the annual disclosure is the main search intent

Publish with linked surfaces

New pages should connect back into the rest of the site:

• Rankings should link to company pages
• Company pages should reference category context
• Badge status should only appear when the evidence threshold is met

Review and update

Scores and summaries are not permanent. When a company publishes a new report, changes a target, or improves disclosure quality, the page can be revised.